The Story You Keep Telling Yourself (And How It Shapes Your Weight)
- Megan Blatchford

- Apr 10
- 5 min read
Below is a chapter from my book, Weight Loss: It’s a Mind Game, available on Amazon in both Kindle and paperback.
This chapter explores the powerful stories we tell ourselves and how they quietly shape our results. Many of these stories are limiting… but the good news is, they can be changed.
Even if weight loss isn’t your goal, you’ll likely find this relevant to other areas of your life.

We all live inside a story — an invisible script quietly shaping every choice we make.
The question is simple: Does your body-image story carry you forward — or hold you back?
Think of your life as a movie.
Scene after scene unfolds: the choices you make, the habits you repeat, the way you carry yourself.And above it all, a voice.
The narrator. Your mind. It always has something to say.
And most of the time, it’s on repeat. A voice you hardly notice because it sounds like you.
If that voice says: You always fail.You never stick to things. You can’t lose weight.
Then that’s the story the script follows. That’s the role you play.
But here’s the truth, most people never realise: You’re not just the character.You’re also the narrator.
Picture this: : you’re in a shop and spot some jeans you would love to wear. Instantly, the thought hits, don’t waste your time trying them on — you’ll look terrible. That one line becomes another piece of the script.
Or at work, when the afternoon slump hits and the vending machine suddenly looks far too inviting. You say, I’ve got no willpower and colleagues laugh and agree — and the subconscious quietly files it away as evidence.
If you don’t recognise these created stories, you stay trapped in them. The old rerun keeps playing: I always fail. I can’t lose weight. And with that storyline, it’s almost impossible to change. Your subconscious, loyal as ever, directs your life to match the script. It doesn’t care if the story is limiting — only that it’s familiar.
You’re not stuck because of who you are — you’re stuck because of the story you’ve been repeating.
The Cost of the Old Script
Another year lost to the same loop. More frustration. More false proof that the old story was right.
And it doesn’t just show up in big decisions. It hides in the smallest moments. You skip a workout once, and the narrator whispers, see - you never stick to things. That one missed day becomes evidence of a sabotaged identity. A tiny slip becomes a spiral — not because of the action, but because of the story layered on top.
Psychologists call this confirmation bias. Once you believe something, your mind scans the world for proof. You find it everywhere. And the more you confirm it, the more it feels true — even if it never was.
It’s also the self-fulfilling prophecy at work. Believe you can’t, and you won’t — not because it’s impossible, but because the story convinced you not to try.
Old stories stick because they’ve been rehearsed, not because they’re true.
Rehearsed, Not Real
As you already know (from previous chapters), your subconscious listens to the words you repeat. It believes them. It acts on them. It looks for evidence to confirm them.
I’ve always struggled with weight.→ The subconscious maintains a struggle.
I never stick to things.→ The subconscious proves you right.
Old stories aren’t facts — they’re habits.
They feel true because you’ve rehearsed them hundreds of times. Repetition doesn’t equal truth.
That’s why awareness matters. Because what you repeat, you reinforce — not just emotionally but neurologically.
Neuroscience proves this. Repeated thoughts reprogram the brain — a process known as neuroplasticity. The more you rehearse an idea, the stronger the pathway becomes. Think I never stick to things often enough, and the mind programs that in. The story becomes autopilot.
These stories come from many places — past failures, criticism, family remarks, cultural myths. Maybe your parents used to say that everyone in this family is a big eater. It felt harmless, but repeated often enough, it became part of your identity.
Or society tells you, after forty, your metabolism slows. That line slips in until you stop questioning it — and soon it becomes an excuse.
Changing the Mindset
Conditioning isn’t the end of the story. Psychologist Carol Dweck’s research on fixed versus growth mindsets shows why. Students who believed intelligence was fixed, thinking things like, I’m just not good at maths — gave up faster and achieved less.
However, students who believed they could improve through effort and practice continued to try, learned more, and achieved greater success.
This isn’t just psychology; it’s practical reality. The same principle applies to weight and body image. Think, I’ve always struggled with my weight, and the body follows that script. Shift to, I can learn new habits, and the body begins to respond differently.
It’s not wishful thinking, it’s the mindset that unlocks real change. And we’ll go deeper into exactly how to do this in Part Two of the book.
Psychologists also describe this as Rumination — the broken-record effect. Replay a thought long enough and it gathers momentum, even if it began as a joke or an offhand comment.
The subconscious is a script-follower.
If the script says failure, the actor plays failure.
If the script says resilient, the actor plays resilient.
But What If?
You might be thinking:
But I’ve been like this for decades. Surely that proves it’s just who I am.
No. It proves you’ve been living inside the same story for decades. Time doesn’t make it accurate; it just makes it rehearsed.
I’ve tried to change a hundred times and failed. Doesn’t that mean I can’t?
No. It means the old narrator sabotaged every attempt. The script hasn’t changed, so the outcome hasn’t either.
Changing words can’t possibly change reality.
But look around at other areas of your life. Reality already follows words — your words, your labels, your beliefs. Change the script, and reality adjusts to match.
Take the placebo effect. People are given a sugar pill but told its medicine. Their bodies respond as though it’s real — because the story they believe triggers a genuine biological change. Or consider Viktor Frankl, a psychiatrist and Holocaust survivor. In Man’s Search for Meaning, he wrote that survival often came down to a person’s inner story—those who held onto a meaning, a why, found strength even in the unimaginable.
These examples show one thing clearly: Your story isn’t just in your head — it’s in your life.
It shapes biology.It shapes behaviour.It shapes reality.
Identity and Story
Your identity drives your actions.Say, I’m someone who struggles, and your mind and body align with struggle.Say, I’m someone who follows through, and they align with persistence.
This isn’t willpower; it’s identity. And identity is shaped by story.
Doing is effort: I’ll try to exercise.Being is identity: I am active.
Trying feels like pushing a car uphill — exhausting.Identity is like shifting into drive — momentum does the work. That’s why your story matters.
Core Truths
Your story is shaping your reality right now.
Old stories feel true only because they’ve been rehearsed.
Objections aren’t facts — they’re lines from the narrator.
Old stories are gripping, but they’re not permanent.
Belief Upgrade
Old story, old ending. New story, new reality.
Megan Blatchford - Mind Shift Hypnotherapy - Offering personalised hypnotherapy from your own home, to help you overcome limiting beliefs, reprogram your mindset, and achieve lasting change. www.mindshiftnz.com




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